ESM Individual Case Study Report

“By submitting this work, I am declaring that I am the originators of this work and that all other original sources used in this work has been appropriately acknowledged. I understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as my own without proper acknowledgement. I also understand that plagiarism is an academic offence and that disciplinary action will be taken for plagiarism.” Name: Tay Hui Yun Cherlyn Admin No.: 1701737G Tutorial Class: TB07 Tutor: Ms. Clauderlene Tan OCBC’s Marketing and Sponsorship Overview of the Company O versea-Chinese Banking Corporation Limited (OCBC) is the longest established bank in Singapore, born out of the Great Depression through the merger of three banks in 1932 - the Chinese Commercial Bank Limited (incorporated in 1912), the Ho Hong Bank Limited (incorporated in 1917) and the Oversea-Chinese Bank Limited (incorporated in 1919). It is now the s...